Let’s face it—our lives are on social media. You probably see your family more on your feed than in person. So it’s time to take this conversation online and dive into personal branding.
In network marketing, you are the brand. People don’t just buy products—they buy from people they trust. Your personal brand is how you present yourself to the world. It’s what makes you unique, relatable, and trustworthy. It’s the reason someone chooses to buy from you instead of someone else selling the exact same thing.
Your personal brand isn’t just about selling—it’s about building relationships, sharing your story, and showing up authentically. Let’s explore how you define your brand and make it shine.
Here’s what your brand does: it builds trust and relatability, sets you apart from others, and creates emotional connections. Think about it—when you’re scrolling on social media, what catches your eye? Is it someone sharing an honest glimpse of their daily life or someone constantly pushing their products? The personal touch makes all the difference.
Your audience wants to see you—authentic, relatable, and genuinely helpful. That’s how you create connections that stick and build trust that lasts. So lean into yourself. Share your journey—the ups, the downs, and everything in between. People love stories, and honesty resonates.
And before you even say it, let me stop you right there—“But my journey is boring.” Sound familiar? Maybe you think you don’t have over-the-top stories, major accomplishments, or incredible hardships to share. Let me tell you: those aren’t the only things that make someone interesting. Your journey will resonate with others—I promise.
Start small. Start on the surface. Share the little things—your day-to-day, your laundry schedule, the recipe catastrophe that had you questioning your life choices. Trust me, people out there will be right by your side—laughing, crying, and connecting with you along the way.
And while you’re at it, weave in why you love your products and how they fit into your wonderfully crazy, boring, uninteresting life.
Authenticity builds emotional connections, keeps your audience engaged, and shows them that they can relate to you.
Think about your skills, experiences, personality traits—what makes you, you. If you’re feeling stuck, ask yourself or someone close to you: What do people often come to me for advice or help with? What am I naturally good at or passionate about? What experiences have shaped how I see the world?
Take those answers and craft a short, clear statement about who you are and what you do. For example: “I empower busy women to find freedom through health and wellness solutions.”
Just like most things in life, content creation is all about balance. Enter the 80/20 rule—your guide to creating engaging content that connects and converts. Think 80% value-driven content, like tips, inspiration, and helpful info. For example, if your brand is about being a busy mom who still finds time to glam it up, share how you make self-care part of your day—not just the beauty products you use.
The other 20% should be product-focused content—highlighting your products or services. If your brand is focused on wellness, share a quick smoothie recipe featuring a nutrition item occasionally, but don’t post every single shake you sell.
Think of it as planting seeds—nurture, nurture, nurture—then harvest. When you consistently provide value and support, your audience will feel ready and excited to take the next step.
Now take a moment to think about your current content. Is it mostly product promotion? Are you sharing who you are?
Moving forward, what could be part of your 80%? What value can you consistently offer that aligns with your brand and speaks to your audience’s needs?
Consistency is the secret sauce. Social media success doesn’t happen overnight—it’s a long game. Plan your content in advance. Repurpose posts across platforms to save time, and use Boards to keep everything organized.
Looking to develop your brand? Check out the tips and the resources section to get started.
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