All right. Let’s talk about social media platforms—mostly Facebook and Instagram. These are your go-to spaces for building community and showing off your brand visually. Each one brings something unique to the table.
Facebook is where people go to connect. It’s perfect for building relationships. Use groups to create a sense of belonging and start discussions about your products. Share stories and show slices of your day-to-day—or go live to chat with your audience in real time. Here’s a tip: run a referral challenge to boost engagement. For example, “Invite three friends to join this group and you’ll be entered to win a product.” Or encourage members to tag friends who would benefit from your content.
Instagram is all about visuals and connection. It’s where you can share behind-the-scenes moments of your business. Use stories and reels to be creative and fun while keeping your main feed polished. And of course, highlight product transformations with before-and-after photos.
Here’s another tip: create posts or reels with clear calls to action like “Tag a friend who needs this” or “Share this with someone who could benefit.” Don’t forget—offering rewards or discounts for referrals builds trust and gets more eyes on your content.
Are your customers scrolling Facebook in the evenings? Meet them there. Build a group, start discussions, or go live. Do they love Instagram for inspiration? Show up with eye-catching posts, engaging stories, and motivational reels. Where are they watching fun, authentic content? Get creative with short, relatable videos that showcase your personality.
If you’re unsure where to start—start where you’re already comfortable and build from there. The goal is to show up where your audience is and make that connection.
Take it to the next level and start to engage directly. Send a quick DM to thank someone for their support or start a conversation. It doesn’t have to be complicated.
So here’s the big takeaway: social media isn’t just about posting. It’s about participating, building relationships, and creating meaningful connections that lead to action.
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