Content Building Workshop

If you don’t have time to watch the full session, here’s what you need to know to start applying these strategies immediately.

Make Your Content Work for You

• Content should drive action, not just sit in storage.
• Follow the 80/20 rule:
  
  • 80% action content - scripts, product pages, promotions.
  • 20% resources - training materials, team updates, reference documents.
• Ask: Can I send this to a customer or prospect today? If not, refine it.

Using Scripts Effectively

• Personalize before sending - adjust tone, wording, and make it sound like you.
• Use scripts to handle objections upfront - address common concerns early.
• End with a clear call to action - tell customers exactly what to do next.

Creating Product Pages That Convert

Your page should instantly answer:
What it is - A clear product description.
What it does - Key benefits in one or two sentences.
Why they love it - Testimonials, before-and-afters, or success stories.
Call to action - Direct prompts like “Shop Now” or “Claim Your Offer.”

Tip: Keep it short - customers won’t read lengthy descriptions.

Onboarding That Gets New Team Members Selling

Instead of overwhelming new members with training, guide them through simple daily actions:

• Day 1: Post about the business.
• Day 2: Share a product with a potential customer.
• Day 3: Follow up and start conversations.

Action builds confidence. The sooner they start selling, the more likely they are to stay engaged.

Running Promotions That Drive Sales

A promotion should start conversations, not just offer a discount.

• Pair promotions with a direct message: “I know you love [product]-it’s on sale today. Want details?”
• Encourage engagement on social media-ask people to comment, then follow up.
• Create urgency - “This deal is only available today.”

Next Steps

• Review your Board - does it have action-focused content?
• Update scripts to feel natural and lead to a response.
• Use product pages and promotions with clear calls to action.